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About Diamonds
- The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
- Virtually all natural diamonds contain identifying characteristics, yet many are invisible to the naked eye. Under the scrutiny of a jeweler's 10x-magnifying loupe or microscope, natural phenomena -- called inclusions -- may be seen. These are nature's birthmarks, and they may look like tiny crystals, clouds, or feathers.
- While many diamonds appear colorless, they may actually have subtle yellow or brown tones and these color grades include P and Q. Although still beautiful, they will be less rare and therefore less valuable. To appreciate the simple beauty of each individual stone, you should compare diamonds side by side with a jeweler.
- Strive for a stone that offers the best combination of the 4Cs. Knowing a diamond's place in the Diamond Quality Pyramid will help you to make an informed decision. Ultimately, you'll discover the unique combination of the 4Cs that makes a particular diamond the right choice for you. Its beauty and brilliance will capture the true sentiment of the occasion.
- While larger diamonds are highly prized, diamonds of equal size may vary widely in value and brilliance, depending on their qualities of clarity, cut, and color.
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About Gold
- Gold's natural beauty is further enhanced by the soft and exquisite shades of color achieved by combining it with small amounts of other special metals.
- Today, when you buy gold jewelry, you are buying enduring beauty.
- Ease of Workability - Gold has the best working qualities of any metal, thereby making it the ideal precious metal for fine jewelry whose designs are meant to reflect and appeal to so many different personalities.
- Yellow, pink, green and white gold's - each exquisite in its own right. There is always fashion acceptance of all the colors and color combinations of gold. One of today's most popular trends features combining colors of gold - yellow, white and pink - in jewelry.
- 18 karat gold is still very soft and not ideal for everyday wear, 14 karat gold is ideal for bridal jewelry as it is durable yet soft enough to allow the jeweler to create fancy settings such as channel and invisible settings.
- Of all the world's precious metals, only Gold combines the four basic characteristics that make it a universally and eternally treasured possession.
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About Gemstones
- Of the more than 3,000 minerals found on earth, only a small percentage qualify as "gemstones" due to their beauty, durability, color and rarity.
- Most people think of topaz as a transparent golden yellow gemstone. However, this gemstone occurs colorless as well as orange-yellow, red, honey-brown (dark sherry), light green, blue and pink.
- Ruby is known as the "Lord of the Gems" because of its rarity and beauty. Derived from the Latin word "ruber", it simply means red. Ruby, like sapphire, is a variety of corundum and only exists as a true red in color.
- The majority of gemstones are crystallized minerals. (Important exceptions: pearl and coral are animal origin; jet and amber are vegetable.)
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