Carson Jewelry N Diamonds

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About Diamonds
  • While nature determines a diamond's clarity, carat weight and color, the hand of a master craftsman is necessary to release its fire, sparkle and beauty. When a diamond is cut to good proportions, light will reflect from one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire.
  • Diamonds that are cut too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut stones will be less brilliant and beautiful -- and certainly less valuable -- than well cut diamonds higher on the Diamond Quality Pyramid.
  • The number, color, type, size and position of surface and internal birthmarks affect a diamond's value. Major inclusions can interfere with the path of light that travels through a diamond, diminishing its brilliance and sparkle and therefore its value.
  • The Diamonds Quality Pyramid is a framework to help you compare diamonds. While all diamonds are precious, those closest to the top of the pyramid -- possessing the best combination of cut, clarity, carat weight and color -- are the earth's rarest, most valuable and most beautiful to the eye.
  • Fancy diamonds -- in well defined colors that include red, pink, blue, green and canary yellow -- are highly prized and particularly rare.
  • A diamond's size is measured in carat weight, and each carat is equal to 100 points. A .75 carat diamond is the same as a 75-point diamond or a 3/4 carat stone.
 
About Gold
  • The desire to own gold dates back as far as the history of mankind itself. The place of gold has been extraordinary in every society. In earliest times, it assumed magical importance.
  • Solid gold as it is found in nature is 24 karat gold. Unfortunately, solid gold is far too soft for use in most jewelry and requires additional metals, called alloys to be mixed in to make it suitable for jewelry manufacturing. 18 karat gold has 18 parts pure gold and 6 parts alloy, 14 karat has 14 parts pure gold and 10 parts alloy and 10 karat gold has 10 parts pure gold and 14 parts alloy.
  • Gold lasts, and lasts. Since it does not rust, tarnish or corrode, gold virtually lasts forever. An example of this incredible durability is witnessed in the gold coins found in sunken galleons centuries-old - they're as bright and shiny as the day they were cast!
  • The naturally intense color and distinctive luster of gold combine to give this precious metal its unique and lasting beauty.
  • Of all the world's precious metals, only Gold combines the four basic characteristics that make it a universally and eternally treasured possession.
  • Yellow, pink, green and white gold's - each exquisite in its own right. There is always fashion acceptance of all the colors and color combinations of gold. One of today's most popular trends features combining colors of gold - yellow, white and pink - in jewelry.

 

 
About Gemstones
  • Of the more than 3,000 minerals found on earth, only a small percentage qualify as "gemstones" due to their beauty, durability, color and rarity.
  • Emerald is one of the most highly-prized of all the gems. The name comes from the Greek "smaragdos" which means green stone. The most prized is the pure grass green.
  • There are several factors that determine the value (and price) of a gemstone: color, cut, clarity and carat weight.
  • Sapphire, a variety of corundum, comes in all colors except red (the red variety being known as ruby), but is especially popular in deep blue.
  • Peridot is the child of volcanic action. Tiny peridot crystals are sometimes combed from the black sands of Hawaii.

 

 
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