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About Diamonds
- Fancy diamonds -- in well defined colors that include red, pink, blue, green and canary yellow -- are highly prized and particularly rare.
- For centuries, men and women have found that the sparkle and brilliance of a quality diamond expresses their deepest emotions and symbolizes their enduring love. Yet with many beautiful diamonds to choose from -- and no two alike -- how do you pick the right diamond while spending wisely? The Diamond Quality Pyramid and the 4Cs, along with the guidance of a trusted jeweler, will lead you to the answer.
- While nature determines a diamond's clarity, carat weight and color, the hand of a master craftsman is necessary to release its fire, sparkle and beauty. When a diamond is cut to good proportions, light will reflect from one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire.
- The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
- The number, color, type, size and position of surface and internal birthmarks affect a diamond's value. Major inclusions can interfere with the path of light that travels through a diamond, diminishing its brilliance and sparkle and therefore its value.
- To establish a diamond's quality, jewelers examine each of the 4Cs -- cut, clarity, carat weight and color. The combination of the 4Cs determines the value of a particular diamond. For example, a colorless diamond is at the top of the Diamond Quality Pyramid in color ... but if it lacks clarity, is small, or not well cut, it will be of a lower value. The finest stones possess the rarest quality in each of the 4Cs, and are the most valuable.
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About Gold
- The naturally intense color and distinctive luster of gold combine to give this precious metal its unique and lasting beauty.
- Of all the world's precious metals, only Gold combines the four basic characteristics that make it a universally and eternally treasured possession.
- Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
- The desire to own gold dates back as far as the history of mankind itself. The place of gold has been extraordinary in every society. In earliest times, it assumed magical importance.
- Gold's natural beauty is further enhanced by the soft and exquisite shades of color achieved by combining it with small amounts of other special metals.
- Ease of Workability - Gold has the best working qualities of any metal, thereby making it the ideal precious metal for fine jewelry whose designs are meant to reflect and appeal to so many different personalities.
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About Gemstones
- Amethyst is a variety of quartz, and comes in pale lilac to rich, deep purple shades.
- Peridot should be a lively lime green, without a brownish or olive cast.
- A cultured pearl is a pearl formed by an oyster, composed of concentric layers of a crystalline substance called nacre deposited around an irritant placed in the oyster's body by man. Natural pearls are formed by deposits of nacre around an irritant which accidentally lodges within the body of an oyster.
- The ideal color of aquamarine is a refreshing pastel sea blue. Stones with a clear blue color without green or gray are generally the most valuable.
- Ruby is known as the "Lord of the Gems" because of its rarity and beauty. Derived from the Latin word "ruber", it simply means red. Ruby, like sapphire, is a variety of corundum and only exists as a true red in color.
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