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About Diamonds
- The More Pure the Color in a Diamond, the More Rare. Diamonds are graded by color, starting at D and continuing through the alphabet. Truly colorless stones, graded D, treasured for their rarity and value, are highest on the Diamond Quality Pyramid.
- To establish a diamond's quality, jewelers examine each of the 4Cs -- cut, clarity, carat weight and color. The combination of the 4Cs determines the value of a particular diamond. For example, a colorless diamond is at the top of the Diamond Quality Pyramid in color ... but if it lacks clarity, is small, or not well cut, it will be of a lower value. The finest stones possess the rarest quality in each of the 4Cs, and are the most valuable.
- A diamond's size is measured in carat weight, and each carat is equal to 100 points. A .75 carat diamond is the same as a 75-point diamond or a 3/4 carat stone.
- The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
- The Diamonds Quality Pyramid is a framework to help you compare diamonds. While all diamonds are precious, those closest to the top of the pyramid -- possessing the best combination of cut, clarity, carat weight and color -- are the earth's rarest, most valuable and most beautiful to the eye.
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About Gold
- Gold lasts, and lasts. Since it does not rust, tarnish or corrode, gold virtually lasts forever. An example of this incredible durability is witnessed in the gold coins found in sunken galleons centuries-old - they're as bright and shiny as the day they were cast!
- Gold purity is measured by karats. Karat, sometimes represented as; "K" or "Kt." should not be confused with "Carat" which is the unit of measure for diamond and gemstone weight.
- The desire to own gold dates back as far as the history of mankind itself. The place of gold has been extraordinary in every society. In earliest times, it assumed magical importance.
- When buying gold jewelry, always look for a Karat mark such as 14k, 18k stamped somewhere on each piece to ensure yours is real gold. Europeans sometimes stamp their gold pieces with 500 representing 14k or 750 representing 18k.
- Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
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About Gemstones
- Sapphire, a variety of corundum, comes in all colors except red (the red variety being known as ruby), but is especially popular in deep blue.
- The ideal color of aquamarine is a refreshing pastel sea blue. Stones with a clear blue color without green or gray are generally the most valuable.
- Peridot is the child of volcanic action. Tiny peridot crystals are sometimes combed from the black sands of Hawaii.
- Peridot should be a lively lime green, without a brownish or olive cast.
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