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About Diamonds
  • For centuries, men and women have found that the sparkle and brilliance of a quality diamond expresses their deepest emotions and symbolizes their enduring love. Yet with many beautiful diamonds to choose from -- and no two alike -- how do you pick the right diamond while spending wisely? The Diamond Quality Pyramid and the 4Cs, along with the guidance of a trusted jeweler, will lead you to the answer.
  • The number, color, type, size and position of surface and internal birthmarks affect a diamond's value. Major inclusions can interfere with the path of light that travels through a diamond, diminishing its brilliance and sparkle and therefore its value.
  • The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
  • The Diamonds Quality Pyramid is a framework to help you compare diamonds. While all diamonds are precious, those closest to the top of the pyramid -- possessing the best combination of cut, clarity, carat weight and color -- are the earth's rarest, most valuable and most beautiful to the eye.
  • While nature determines a diamond's clarity, carat weight and color, the hand of a master craftsman is necessary to release its fire, sparkle and beauty. When a diamond is cut to good proportions, light will reflect from one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire.
  • Diamonds that are cut too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut stones will be less brilliant and beautiful -- and certainly less valuable -- than well cut diamonds higher on the Diamond Quality Pyramid.
 
About Gold
  • Ease of Workability - Gold has the best working qualities of any metal, thereby making it the ideal precious metal for fine jewelry whose designs are meant to reflect and appeal to so many different personalities.
  • Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
  • The naturally intense color and distinctive luster of gold combine to give this precious metal its unique and lasting beauty.
  • Today, when you buy gold jewelry, you are buying enduring beauty.
  • Solid gold as it is found in nature is 24 karat gold. Unfortunately, solid gold is far too soft for use in most jewelry and requires additional metals, called alloys to be mixed in to make it suitable for jewelry manufacturing. 18 karat gold has 18 parts pure gold and 6 parts alloy, 14 karat has 14 parts pure gold and 10 parts alloy and 10 karat gold has 10 parts pure gold and 14 parts alloy.
  • Yellow, pink, green and white gold's - each exquisite in its own right. There is always fashion acceptance of all the colors and color combinations of gold. One of today's most popular trends features combining colors of gold - yellow, white and pink - in jewelry.

 

 
About Gemstones
  • Amethyst is a variety of quartz, and comes in pale lilac to rich, deep purple shades.
  • Sapphire, a variety of corundum, comes in all colors except red (the red variety being known as ruby), but is especially popular in deep blue.
  • Ruby is known as the "Lord of the Gems" because of its rarity and beauty. Derived from the Latin word "ruber", it simply means red. Ruby, like sapphire, is a variety of corundum and only exists as a true red in color.
  • Most people think of topaz as a transparent golden yellow gemstone. However, this gemstone occurs colorless as well as orange-yellow, red, honey-brown (dark sherry), light green, blue and pink.
  • The majority of gemstones are crystallized minerals. (Important exceptions: pearl and coral are animal origin; jet and amber are vegetable.)

 

 
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