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About Diamonds
- The Diamonds Quality Pyramid is a framework to help you compare diamonds. While all diamonds are precious, those closest to the top of the pyramid -- possessing the best combination of cut, clarity, carat weight and color -- are the earth's rarest, most valuable and most beautiful to the eye.
- The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
- For centuries, men and women have found that the sparkle and brilliance of a quality diamond expresses their deepest emotions and symbolizes their enduring love. Yet with many beautiful diamonds to choose from -- and no two alike -- how do you pick the right diamond while spending wisely? The Diamond Quality Pyramid and the 4Cs, along with the guidance of a trusted jeweler, will lead you to the answer.
- Clarity - The Purer a Diamond, the More Brilliant. The greater a diamond's clarity, the more brilliant, valuable and rare it is -- and the higher it is on the Diamond Quality Pyramid.
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About Gold
- Yellow, pink, green and white gold's - each exquisite in its own right. There is always fashion acceptance of all the colors and color combinations of gold. One of today's most popular trends features combining colors of gold - yellow, white and pink - in jewelry.
- Gold purity is measured by karats. Karat, sometimes represented as; "K" or "Kt." should not be confused with "Carat" which is the unit of measure for diamond and gemstone weight.
- Ease of Workability - Gold has the best working qualities of any metal, thereby making it the ideal precious metal for fine jewelry whose designs are meant to reflect and appeal to so many different personalities.
- Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
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About Gemstones
- There are several factors that determine the value (and price) of a gemstone: color, cut, clarity and carat weight.
- The majority of gemstones are crystallized minerals. (Important exceptions: pearl and coral are animal origin; jet and amber are vegetable.)
- Peridot is the child of volcanic action. Tiny peridot crystals are sometimes combed from the black sands of Hawaii.
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