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About Diamonds
  • The More Pure the Color in a Diamond, the More Rare. Diamonds are graded by color, starting at D and continuing through the alphabet. Truly colorless stones, graded D, treasured for their rarity and value, are highest on the Diamond Quality Pyramid.
  • Strive for a stone that offers the best combination of the 4Cs. Knowing a diamond's place in the Diamond Quality Pyramid will help you to make an informed decision. Ultimately, you'll discover the unique combination of the 4Cs that makes a particular diamond the right choice for you. Its beauty and brilliance will capture the true sentiment of the occasion.
  • While larger diamonds are highly prized, diamonds of equal size may vary widely in value and brilliance, depending on their qualities of clarity, cut, and color.
  • The Diamonds Quality Pyramid is a framework to help you compare diamonds. While all diamonds are precious, those closest to the top of the pyramid -- possessing the best combination of cut, clarity, carat weight and color -- are the earth's rarest, most valuable and most beautiful to the eye.
  • To establish a diamond's quality, jewelers examine each of the 4Cs -- cut, clarity, carat weight and color. The combination of the 4Cs determines the value of a particular diamond. For example, a colorless diamond is at the top of the Diamond Quality Pyramid in color ... but if it lacks clarity, is small, or not well cut, it will be of a lower value. The finest stones possess the rarest quality in each of the 4Cs, and are the most valuable.
 
About Gold
  • When buying gold jewelry, always look for a Karat mark such as 14k, 18k stamped somewhere on each piece to ensure yours is real gold. Europeans sometimes stamp their gold pieces with 500 representing 14k or 750 representing 18k.
  • Gold's natural beauty is further enhanced by the soft and exquisite shades of color achieved by combining it with small amounts of other special metals.
  • Solid gold as it is found in nature is 24 karat gold. Unfortunately, solid gold is far too soft for use in most jewelry and requires additional metals, called alloys to be mixed in to make it suitable for jewelry manufacturing. 18 karat gold has 18 parts pure gold and 6 parts alloy, 14 karat has 14 parts pure gold and 10 parts alloy and 10 karat gold has 10 parts pure gold and 14 parts alloy.
  • Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
  • The desire to own gold dates back as far as the history of mankind itself. The place of gold has been extraordinary in every society. In earliest times, it assumed magical importance.

 

 
About Gemstones
  • Of the more than 3,000 minerals found on earth, only a small percentage qualify as "gemstones" due to their beauty, durability, color and rarity.
  • There are several factors that determine the value (and price) of a gemstone: color, cut, clarity and carat weight.
  • While most people think of garnet, they picture the dark red bohemian garnet. You may be surprised to learn that garnets are found in every color, except blue.
  • Emerald is one of the most highly-prized of all the gems. The name comes from the Greek "smaragdos" which means green stone. The most prized is the pure grass green.

 

 
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