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About Diamonds
- For centuries, men and women have found that the sparkle and brilliance of a quality diamond expresses their deepest emotions and symbolizes their enduring love. Yet with many beautiful diamonds to choose from -- and no two alike -- how do you pick the right diamond while spending wisely? The Diamond Quality Pyramid and the 4Cs, along with the guidance of a trusted jeweler, will lead you to the answer.
- Diamonds categorized as internally flawless reveal no such inclusions. Flawless stones are at the peak of the Diamond Quality Pyramid and are treasured for their rarity and beauty. Diamonds with very, very small inclusions are graded as VVS1 or VVS2. The larger the inclusion, the lower the grade and the less rare the diamond. Inclusions that can be seen with the naked eye are graded I1 or I3.
- Diamonds that are cut too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut stones will be less brilliant and beautiful -- and certainly less valuable -- than well cut diamonds higher on the Diamond Quality Pyramid.
- The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
- A diamond's size is measured in carat weight, and each carat is equal to 100 points. A .75 carat diamond is the same as a 75-point diamond or a 3/4 carat stone.
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About Gold
- Of all the world's precious metals, only Gold combines the four basic characteristics that make it a universally and eternally treasured possession.
- Ease of Workability - Gold has the best working qualities of any metal, thereby making it the ideal precious metal for fine jewelry whose designs are meant to reflect and appeal to so many different personalities.
- Today, when you buy gold jewelry, you are buying enduring beauty.
- Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
- When buying gold jewelry, always look for a Karat mark such as 14k, 18k stamped somewhere on each piece to ensure yours is real gold. Europeans sometimes stamp their gold pieces with 500 representing 14k or 750 representing 18k.
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About Gemstones
- Ruby is known as the "Lord of the Gems" because of its rarity and beauty. Derived from the Latin word "ruber", it simply means red. Ruby, like sapphire, is a variety of corundum and only exists as a true red in color.
- There are several factors that determine the value (and price) of a gemstone: color, cut, clarity and carat weight.
- Peridot should be a lively lime green, without a brownish or olive cast.
- The majority of gemstones are crystallized minerals. (Important exceptions: pearl and coral are animal origin; jet and amber are vegetable.)
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