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About Diamonds
  • Strive for a stone that offers the best combination of the 4Cs. Knowing a diamond's place in the Diamond Quality Pyramid will help you to make an informed decision. Ultimately, you'll discover the unique combination of the 4Cs that makes a particular diamond the right choice for you. Its beauty and brilliance will capture the true sentiment of the occasion.
  • Diamonds categorized as internally flawless reveal no such inclusions. Flawless stones are at the peak of the Diamond Quality Pyramid and are treasured for their rarity and beauty. Diamonds with very, very small inclusions are graded as VVS1 or VVS2. The larger the inclusion, the lower the grade and the less rare the diamond. Inclusions that can be seen with the naked eye are graded I1 or I3.
  • Clarity - The Purer a Diamond, the More Brilliant. The greater a diamond's clarity, the more brilliant, valuable and rare it is -- and the higher it is on the Diamond Quality Pyramid.
  • Carat - The Larger a Diamond, the More Rare. Larger diamonds are found relatively infrequently in nature, which places them at the rarest level of the Diamond Quality Pyramid. What also makes a bigger diamond so desirable is that it shows off a stone's fine color and cut, and therefore its brilliance, to its best advantage.
  • The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
 
About Gold
  • Today, when you buy gold jewelry, you are buying enduring beauty.
  • Ease of Workability - Gold has the best working qualities of any metal, thereby making it the ideal precious metal for fine jewelry whose designs are meant to reflect and appeal to so many different personalities.
  • 18 karat gold is still very soft and not ideal for everyday wear, 14 karat gold is ideal for bridal jewelry as it is durable yet soft enough to allow the jeweler to create fancy settings such as channel and invisible settings.
  • The naturally intense color and distinctive luster of gold combine to give this precious metal its unique and lasting beauty.
  • When buying gold jewelry, always look for a Karat mark such as 14k, 18k stamped somewhere on each piece to ensure yours is real gold. Europeans sometimes stamp their gold pieces with 500 representing 14k or 750 representing 18k.

 

 
About Gemstones
  • Sapphire, a variety of corundum, comes in all colors except red (the red variety being known as ruby), but is especially popular in deep blue.
  • Amethyst is a variety of quartz, and comes in pale lilac to rich, deep purple shades.
  • A cultured pearl is a pearl formed by an oyster, composed of concentric layers of a crystalline substance called nacre deposited around an irritant placed in the oyster's body by man. Natural pearls are formed by deposits of nacre around an irritant which accidentally lodges within the body of an oyster.
  • The ideal color of aquamarine is a refreshing pastel sea blue. Stones with a clear blue color without green or gray are generally the most valuable.

 

 
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