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About Diamonds
- Clarity - The Purer a Diamond, the More Brilliant. The greater a diamond's clarity, the more brilliant, valuable and rare it is -- and the higher it is on the Diamond Quality Pyramid.
- While larger diamonds are highly prized, diamonds of equal size may vary widely in value and brilliance, depending on their qualities of clarity, cut, and color.
- For centuries, men and women have found that the sparkle and brilliance of a quality diamond expresses their deepest emotions and symbolizes their enduring love. Yet with many beautiful diamonds to choose from -- and no two alike -- how do you pick the right diamond while spending wisely? The Diamond Quality Pyramid and the 4Cs, along with the guidance of a trusted jeweler, will lead you to the answer.
- The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
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About Gold
- Yellow, pink, green and white gold's - each exquisite in its own right. There is always fashion acceptance of all the colors and color combinations of gold. One of today's most popular trends features combining colors of gold - yellow, white and pink - in jewelry.
- 18 karat gold is still very soft and not ideal for everyday wear, 14 karat gold is ideal for bridal jewelry as it is durable yet soft enough to allow the jeweler to create fancy settings such as channel and invisible settings.
- Gold's natural beauty is further enhanced by the soft and exquisite shades of color achieved by combining it with small amounts of other special metals.
- Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
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About Gemstones
- Amethyst is a variety of quartz, and comes in pale lilac to rich, deep purple shades.
- Emerald is one of the most highly-prized of all the gems. The name comes from the Greek "smaragdos" which means green stone. The most prized is the pure grass green.
- Peridot is the child of volcanic action. Tiny peridot crystals are sometimes combed from the black sands of Hawaii.
- Colors in turquoise range from sky blue (most desirable color) to blue green and apple green.
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