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About Diamonds
  • The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
  • Diamonds categorized as internally flawless reveal no such inclusions. Flawless stones are at the peak of the Diamond Quality Pyramid and are treasured for their rarity and beauty. Diamonds with very, very small inclusions are graded as VVS1 or VVS2. The larger the inclusion, the lower the grade and the less rare the diamond. Inclusions that can be seen with the naked eye are graded I1 or I3.
  • For centuries, men and women have found that the sparkle and brilliance of a quality diamond expresses their deepest emotions and symbolizes their enduring love. Yet with many beautiful diamonds to choose from -- and no two alike -- how do you pick the right diamond while spending wisely? The Diamond Quality Pyramid and the 4Cs, along with the guidance of a trusted jeweler, will lead you to the answer.
  • Clarity - The Purer a Diamond, the More Brilliant. The greater a diamond's clarity, the more brilliant, valuable and rare it is -- and the higher it is on the Diamond Quality Pyramid.
  • While many diamonds appear colorless, they may actually have subtle yellow or brown tones and these color grades include P and Q. Although still beautiful, they will be less rare and therefore less valuable. To appreciate the simple beauty of each individual stone, you should compare diamonds side by side with a jeweler.
 
About Gold
  • Ease of Workability - Gold has the best working qualities of any metal, thereby making it the ideal precious metal for fine jewelry whose designs are meant to reflect and appeal to so many different personalities.
  • Today, when you buy gold jewelry, you are buying enduring beauty.
  • Of all the world's precious metals, only Gold combines the four basic characteristics that make it a universally and eternally treasured possession.
  • Gold purity is measured by karats. Karat, sometimes represented as; "K" or "Kt." should not be confused with "Carat" which is the unit of measure for diamond and gemstone weight.
  • The desire to own gold dates back as far as the history of mankind itself. The place of gold has been extraordinary in every society. In earliest times, it assumed magical importance.

 

 
About Gemstones
  • Of the more than 3,000 minerals found on earth, only a small percentage qualify as "gemstones" due to their beauty, durability, color and rarity.
  • Ruby is known as the "Lord of the Gems" because of its rarity and beauty. Derived from the Latin word "ruber", it simply means red. Ruby, like sapphire, is a variety of corundum and only exists as a true red in color.
  • There are several factors that determine the value (and price) of a gemstone: color, cut, clarity and carat weight.
  • Sapphire, a variety of corundum, comes in all colors except red (the red variety being known as ruby), but is especially popular in deep blue.

 

 
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