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About Diamonds
- While larger diamonds are highly prized, diamonds of equal size may vary widely in value and brilliance, depending on their qualities of clarity, cut, and color.
- Carat - The Larger a Diamond, the More Rare. Larger diamonds are found relatively infrequently in nature, which places them at the rarest level of the Diamond Quality Pyramid. What also makes a bigger diamond so desirable is that it shows off a stone's fine color and cut, and therefore its brilliance, to its best advantage.
- The Better Cut a Diamond, the More Brilliant. A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.
- While nature determines a diamond's clarity, carat weight and color, the hand of a master craftsman is necessary to release its fire, sparkle and beauty. When a diamond is cut to good proportions, light will reflect from one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire.
- The number, color, type, size and position of surface and internal birthmarks affect a diamond's value. Major inclusions can interfere with the path of light that travels through a diamond, diminishing its brilliance and sparkle and therefore its value.
- Strive for a stone that offers the best combination of the 4Cs. Knowing a diamond's place in the Diamond Quality Pyramid will help you to make an informed decision. Ultimately, you'll discover the unique combination of the 4Cs that makes a particular diamond the right choice for you. Its beauty and brilliance will capture the true sentiment of the occasion.
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About Gold
- Yellow, pink, green and white gold's - each exquisite in its own right. There is always fashion acceptance of all the colors and color combinations of gold. One of today's most popular trends features combining colors of gold - yellow, white and pink - in jewelry.
- The naturally intense color and distinctive luster of gold combine to give this precious metal its unique and lasting beauty.
- The desire to own gold dates back as far as the history of mankind itself. The place of gold has been extraordinary in every society. In earliest times, it assumed magical importance.
- Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
- Gold's natural beauty is further enhanced by the soft and exquisite shades of color achieved by combining it with small amounts of other special metals.
- Of all the world's precious metals, only Gold combines the four basic characteristics that make it a universally and eternally treasured possession.
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About Gemstones
- The majority of gemstones are crystallized minerals. (Important exceptions: pearl and coral are animal origin; jet and amber are vegetable.)
- Colors in turquoise range from sky blue (most desirable color) to blue green and apple green.
- While most people think of garnet, they picture the dark red bohemian garnet. You may be surprised to learn that garnets are found in every color, except blue.
- Of the more than 3,000 minerals found on earth, only a small percentage qualify as "gemstones" due to their beauty, durability, color and rarity.
- Amethyst is a variety of quartz, and comes in pale lilac to rich, deep purple shades.
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