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About Diamonds
- Virtually all natural diamonds contain identifying characteristics, yet many are invisible to the naked eye. Under the scrutiny of a jeweler's 10x-magnifying loupe or microscope, natural phenomena -- called inclusions -- may be seen. These are nature's birthmarks, and they may look like tiny crystals, clouds, or feathers.
- The More Pure the Color in a Diamond, the More Rare. Diamonds are graded by color, starting at D and continuing through the alphabet. Truly colorless stones, graded D, treasured for their rarity and value, are highest on the Diamond Quality Pyramid.
- Clarity - The Purer a Diamond, the More Brilliant. The greater a diamond's clarity, the more brilliant, valuable and rare it is -- and the higher it is on the Diamond Quality Pyramid.
- The Diamonds Quality Pyramid is a framework to help you compare diamonds. While all diamonds are precious, those closest to the top of the pyramid -- possessing the best combination of cut, clarity, carat weight and color -- are the earth's rarest, most valuable and most beautiful to the eye.
- Strive for a stone that offers the best combination of the 4Cs. Knowing a diamond's place in the Diamond Quality Pyramid will help you to make an informed decision. Ultimately, you'll discover the unique combination of the 4Cs that makes a particular diamond the right choice for you. Its beauty and brilliance will capture the true sentiment of the occasion.
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About Gold
- Reflecting the properties of the precious metal itself, a gift of gold has always been the symbol of lasting love and devotion.
- Ease of Workability - Gold has the best working qualities of any metal, thereby making it the ideal precious metal for fine jewelry whose designs are meant to reflect and appeal to so many different personalities.
- Gold purity is measured by karats. Karat, sometimes represented as; "K" or "Kt." should not be confused with "Carat" which is the unit of measure for diamond and gemstone weight.
- Of all the world's precious metals, only Gold combines the four basic characteristics that make it a universally and eternally treasured possession.
- The desire to own gold dates back as far as the history of mankind itself. The place of gold has been extraordinary in every society. In earliest times, it assumed magical importance.
- Gold's natural beauty is further enhanced by the soft and exquisite shades of color achieved by combining it with small amounts of other special metals.
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About Gemstones
- Emerald is one of the most highly-prized of all the gems. The name comes from the Greek "smaragdos" which means green stone. The most prized is the pure grass green.
- Ruby is known as the "Lord of the Gems" because of its rarity and beauty. Derived from the Latin word "ruber", it simply means red. Ruby, like sapphire, is a variety of corundum and only exists as a true red in color.
- A cultured pearl is a pearl formed by an oyster, composed of concentric layers of a crystalline substance called nacre deposited around an irritant placed in the oyster's body by man. Natural pearls are formed by deposits of nacre around an irritant which accidentally lodges within the body of an oyster.
- Peridot is the child of volcanic action. Tiny peridot crystals are sometimes combed from the black sands of Hawaii.
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